Every penny a customer commits to pay on a platform is counted as part of GMV, whether or not they pay, or later get the money refunded.
Alibaba Alipay ByteDance Douyin and TikTok E-commerce and New Retail Heavy Hitters News Retailheads Tencent WeChat Pay
Posted on Author Emma Lee
ByteDance joins the annual Spring Festival marketing blowout. Alipay prepares for the 2021 red envelope war. Edtech attracts more investment.